our designs are unique
The end product is a result of a beautiful synthesis of people’s imagination, their ingenuity and skill. These talents are employed throughout the journey of our watch, from concept formation to its final implementation.
It always starts with an idea. The entire project is built upon this foundation, so it needs to be tangible enough to clearly address the most important matter our work is truly about: what does our customer wish for?
Will it be elegant lines or edgy, angular shapes? When the basis – our product’s DNA is ready, then comes the design phase, often marked by hours upon hours of creative work generating dozens of proposals, of which only one – the best one – gets to be chosen.
This is a remarkable stage of development, because we can see the design coming to life in front of our eyes. It is time to choose the final colors and materials for the watch according to the plans devised earlier.
The importance of these elements cannot be overstated, as the right combination will elevate the entire design, but one misstep can spoil the whole thing.
After mock-ups and trial versions of the new model get created – and soon after all the kinks are ironed out – the watch goes into production. It is also the time when the creative and marketing departments get involved, developing visual materials and copy for the newest release.
It is quite a wonderful moment for the entire team, as we can finally see the result of months of hard work and cooperation between various departments of our company – ready to be delivered into your hands in no time at all.