Best Watches Under €200 for Men and Women in 2026

Finding a watch that looks and feels premium without breaking the bank is easier than you think. Whether you are shopping for yourself or looking for a gift, the sweet spot under €200 delivers serious style and quality. Here is our curated selection of the best watches available in Europe right now.

Why €200 Is the Sweet Spot

At this price point, you get genuine craftsmanship, quality materials, and designs that compete with watches costing three or four times as much. The key is knowing where to look. Direct-to-consumer brands like Paul Rich skip the retail markup, which means you get more watch for your money.

Paul Rich Frosted Star Dust II Black watch with aventurine dial

Top Picks Under €200

Frosted Star Dust II Black — €179

The Frosted Star Dust II Black is one of our most popular pieces for a reason. It features a genuine blue aventurine dial that shimmers like a night sky, wrapped in Paul Rich's signature diamond-dust frosted finish. At €179, it is one of the best value propositions in European watchmaking.

Genuine blue aventurine stone dial
Diamond-dust frosted finish on case and bracelet
5 ATM water resistance — safe for swimming
Japanese quartz movement

Frosted Emperor's Emerald — €174

The Frosted Emperor's Emerald from the Frosted Signature collection delivers a bold green dial with the same frosted texture that catches light from every angle. Classic proportions and a striking colourway make it a versatile daily driver.

Legacy Silver Blue — €139

For those who prefer a cleaner, more understated look, the Legacy Silver Blue from the Legacy collection is a strong contender. With a sunray blue dial and a polished stainless steel case, it bridges the gap between dressy and casual effortlessly.

Paul Rich Legacy Silver Blue watch with sunray dial

Legacy Black — €119

The Legacy Black strips things back to the essentials. A sleek black dial, day-date complication, and a robust bracelet — all for under €120. It is hard to find better value anywhere in Europe.

Baron's Black — €119

Part of the Signature collection, the Baron's Black delivers timeless design at an entry-level price. The deep black dial with gold accents works with everything from a suit to a casual weekend outfit.

What to Look For in a Watch Under €200

Not all affordable watches are created equal. Here is what separates the good from the great:

Materials: Stainless steel cases and bracelets outlast plated alternatives. All Paul Rich watches use 316L stainless steel.
Water resistance: Look for at least 5 ATM. This means you can swim, shower, and get caught in the rain without worry.
Movement: Japanese quartz movements (like Miyota) are reliable and accurate. You will not need a service for years.
Unique dial materials: Aventurine stone, sunray finishes, and textured dials elevate a watch far beyond its price point.