Sell the watches
Europe
already wants

Aventurine stone dials. Frosted stainless steel. Japanese and Swiss movements. 220,000+ units sold globally — now expanding our EU partner network with EUR pricing and a Rotterdam warehouse.

Apply for Wholesale → See the Catalog

Real materials · Japanese & Swiss · Proven sell-through · VAT-excluded margins

220K+

Watches sold

EU markets

Up to 70%

Off retail pricing

Piece minimum order

Why EU Retailers Choose Paul Rich

A product line built to sell

💰

Up to 70% off retail

Tiered wholesale pricing based on volume. The more you order, the stronger your margin. MOQ starts at 10 pieces. All prices VAT-excluded.

📈

Proven sell-through

220,000+ watches sold globally. Customers return for second and third purchases. A line that moves off the shelf.

💎

Real materials

Stainless steel cases. Sapphire-coated crystals. Genuine aventurine stone dials. Japanese and Swiss movements.

🇪🇺

EU warehouse

Shipped from our European fulfillment center in Rotterdam. No import duties for EU partners, faster delivery, EUR invoicing.

✅

Low return rate

Under 3% return rate. 24-month warranty with replacements handled directly by us.

🎭

10 distinct collections

Frosted Star Dust II, Legacy, Astro, Crown Legacy, Crystelle, Aquacarbon Pro. €199–€1,500 retail. Men's and women's.

📷

Marketing assets included

Product photography, lifestyle imagery, and brand guidelines provided. Your team doesn't need to shoot anything.

👤

Dedicated account manager

A personal point of contact from first order through restock. Priority fulfillment from our Rotterdam warehouse.

Our Collections

Ten+ collections. One clean aesthetic.

Men's and women's, €199 to €1,500 retail. Hero pieces do the selling; the catalog backs them up.

Frosted Star Dust II

Our #1 seller. Diamond-cut frosted finish with genuine aventurine stone dials.

Arabic Edition

Arabic numeral indices on aventurine stone. Heritage-inspired.

Legacy

Sunray and aventurine dials, exhibition caseback. Classic craftsmanship.

Astro

Skeletonized movement, astronaut caseback. Strong appeal with younger buyers.

Moonphase Star Dust II

Working moonphase complication on aventurine dial.

Aquacarbon Pro

200m dive watch. Forged carbon fiber bezel.

Crown Legacy

Lab-grown stones set in stainless steel. Premium tier.

Crystal Bay

Sunray dials with crystal-set bezel. Refined dress watch.

Crystelle (Women's)

Crystal-set women's collection. Aventurine dials in a feminine silhouette.

Start Selling Wholesale

Fill out the form. We'll respond in two business days.

Tell us about your business and we'll send over the current wholesale price list, marketing pack, and MOQ details. Applications reviewed by Julia, our wholesale lead.

Prefer to talk?

julia@paul-rich.com → WhatsApp us →

Thanks — your application is in. Julia will respond within two business days with the current price list, marketing pack, and MOQ details.

Available across the EU 27

EUR pricing. Rotterdam warehouse. No import duties.

Austria·Belgium·Bulgaria·Croatia·Cyprus·Czech Republic·Denmark·Estonia·Finland·France·Germany·Greece·Hungary·Ireland·Italy·Latvia·Lithuania·Luxembourg·Malta·Netherlands·Poland·Portugal·Romania·Slovakia·Slovenia·Spain·Sweden

★ 4.8 on Reviews.io · 220,000+ customers

"Best looking piece for the money."

John — verified buyer, Crown Legacy

Read all reviews →

Frequently Asked Questions

What partners ask

How do I apply for a wholesale account?

Fill out the form above or email julia@paul-rich.com. Our team reviews applications within 2 business days.

What is the minimum order quantity?

MOQ starts at 10 pieces per order. We offer tiered pricing — the more you order, the better your margin.

What discount do wholesale partners receive?

Up to 70% off retail pricing, depending on volume and product mix. Contact us for the current wholesale price list.

How does VAT work for EU partners?

All wholesale prices are quoted VAT-excluded. EU buyers with a valid VAT ID benefit from intra-Community reverse charge — no VAT collected on the invoice. Buyers without a valid EU VAT ID are charged the applicable VAT at invoice.

Where do you ship from?

EU partners ship from our Rotterdam warehouse — no import duties, no customs paperwork, EUR invoicing, fast delivery across the EU 27.

What warranty do you offer?

All watches include a 24-month warranty covering manufacturing defects. We handle warranty replacements directly.

Do you provide marketing materials?

Yes. Active partners receive product photography, lifestyle imagery, and brand guidelines. Display materials available for brick-and-mortar locations.

Where are Paul Rich watches made?

Designed in-house. Stainless steel cases, sapphire-coated crystals, and Japanese or Swiss movements. Each collection uses genuine materials — aventurine stone, forged carbon fiber, lab-grown stones.

Ready to Partner with Paul Rich?